Southern California HERC

Assistant Director of Enrollment Systems & Applicant Engagement, Office of Enrollment Management

POSITION DETAILS

The Office of Enrollment Management (OEM) within the Office of Academic Affairs (OAA) at The City University of New York (CUNY) Central Office serves as the primary student recruitment office across the CUNY system. It disseminates information about all CUNY colleges, offers guidance and support to prospective undergraduate and graduate students, and processes all undergraduate freshman and transfer admissions applications.

Reporting to the Associate Director of Enrollment Strategy & Outreach, the Assistant Director of Enrollment Systems & Applicant Engagement applies expertise in data-informed marketing strategies, multi-channel communications, and CRM-driven engagement to advance recruitment and enrollment goals. The position works closely with Undergraduate and Graduate Recruitment, Welcome Center Operations and the University Application Processing Center (UAPC), and the Office of Communications & Marketing to ensure collaboration, teamwork, and alignment with university branding and standards.

This role requires proficiency in content strategy, web presence, social media, advertising, and analytics to engage prospective students and key influencers, ultimately supporting enrollment growth across CUNY?s 26 colleges.

In addition to the CUNY Title Overview information, other key duties include, but will not be limited to the following:

• Implement and maintain strategic communication plans that promote CUNY and its colleges to prospective students and influencers through multiple channels.
• Develop Slate CRM training resources, including a codebook and user guide, and deliver training for new and existing users to ensure communications are effective, clear, concise and consistent.
• Support campus use of Slate CRM and CUNYfirst to enhance recruitment, onboarding, and retention communications across Enrollment Management, Student Affairs, Academic Affairs, and administrative offices.
• Apply Slate CRM capabilities to connect students with academic programs, faculty, and early engagement initiatives.
• Maintain Central Office and campus user lists and system permissions in collaboration with technical teams.
• Serve as a point of contact with software vendors and internal stakeholders, including, but not limited to Oracle/CUNYfirst, Slate Technolutions, Freshworks, Institutional Research & Assessment, and the CUNYfirst implementation team.
• Monitor, analyze, and report on key marketing and communication metrics to refine strategies and improve effectiveness.
• Maintain expertise in enrollment and advising technologies such as Slate CRM and EAB Navigate; keep current with industry trends and emerging technologies.
• Contribute to the planning and adoption of future system applications to strengthen recruitment and retention initiatives.
• Support Central Office marketing efforts through web, digital, and social media platforms, ensuring brand consistency and engagement optimization.
• Perform other related duties as assigned.

NOTES:

-Until further notice, this position is eligible for a hybrid work schedule.

QUALIFICATIONS

MINIMUM

Bachelor's degree and four years? related experience required.

PREFERRED

• Progressive experiencein admissions, enrollment management, student services, orina related higher education setting.
• Proficiency with CRM platforms, admissions systems, reporting dashboards, data visualizations, social insight tools, and analytics platforms (e.g., Google Analytics).
• Strong ability as a subject matter expert understanding of system technicalities as it relates to business processes.
• Knowledge of social media strategy, SEO optimization tools, display media, and search advertising (Google, Meta, LinkedIn, YouTube, Hulu, etc.).
• Strong written and verbal communication skills, with the ability to develop materials for diverse audiences.
• Demonstrated ability to work collaboratively across multiple departments and campuses to achieve shared enrollment goals.
• Familiarity with current and emerging trends in enrollment marketing, digital communications, and recruitment strategies.

CUNY TITLE OVERVIEW

Administers one or more centralized student enrollment services, processes and related functions and technologies:

• Collaborates with management team in the development of admission and enrollment goals, strategies, and initiatives; participates in planning enrollment events
• Analyzes and interprets quantitative and qualitative student enrollment data to prepare reports for management
• Recommends and implements to existing technical systems and office operations
• Serves as resource reference to interpret and comply with University policies
• Prepares, reviews, and coordinates the production and distribution of student communication materials
• May coordinate aspects of student entry from point of acceptance to include orientation, advisement, and collection of admitted student documents
• May supervise office operations, staff and/or department budget
• Performs related duties as assigned.

CUNY TITLE

Higher Education Assistant

FLSA

Non-exempt

COMPENSATION AND BENEFITS

The salary range is $86,741 - $94,909 commensurate with credentials, education, and experience.

Effective 9/1/26, salaries will be adjusted by 3.25% in accordance with the terms of the PSC-CUNY collective bargaining agreement for eligible employees.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

For full consideration, submit a cover letter and resume online via CUNY's web-based job system, addressing how your experience and credentials meet the responsibilities and qualifications outlined.

The direct link to the job opening from external sources is:

https://hrsa.cunyfirst.cuny.edu/psc/erecruit/EMPLOYEE/HRMSCG/c/HRS\HRAM\FL.HRS\CG\SEARCH\FL.GBL?Page=HRS\APP\JBPST\FL&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=30826&PostingSeq=1

Current CUNY employees must apply through CUNYfirst Employee Self Service using their login credentials. After you login, click the Careers tile on the Employee Self Service Menu page to view job openings.

CLOSING DATE

Open until filled.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID: 30826

Location: Central Office

Job Type: Full-Time

About CUNY City University of New York - System

The City University of New York provides high-quality, accessible education for more than 269,000 degree-credit students and 270,000 adult, continuing and professional education students at 25 campuses across New York City. The University is an integrated system of senior and community colleges, graduate and professional schools, research centers, institutes and consortia. From certificate courses to Ph.D. programs, CUNY offers postsecondary learning to students of all backgrounds. It provides the city with graduates trained for high-demand positions in the sciences, technology, mathematics, teaching, nursing and other fields. As CUNY has grown, the University also has strengthened its mission as a premier research institution, building an array of modern facilities and expanding the ranks of its world-class faculty. Throughout its history, the University has been an integral part of the city and state through partnerships with public schools, economic development initiatives, immigration aid and financial advice services and other community outreach programs. Today, CUNY faculty and staff continue to benefit New York City — as well as the entire nation — by serving as policy exper...ts to business and government, advisers to nonprofit institutions, civic organizations and community groups. Students, too, are strongly encouraged to experience the cultural, educational and community-based opportunities of the five boroughs, through a network of internships and fellowships, to embracing the city as their campus.

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